So, you’ve started a business, developed your brand identity and marketing strategy, and found the perfect location in which to sell your products and services — what’s left to do now? Ideally, you create the appropriate atmosphere to entice consumers into transacting with your business. It sounds easy enough, but how exactly does one accomplish this?

There’s more traditional ways like color choice, lighting, and background music, but none of these are overt enough to impose your desired atmosphere on customers (in a positive way, of course). That’s where the use of custom wall graphics and other interior design products comes into play. With these beautifully crafted murals, you can bring your branding out of the ether and straight into plain sight for all customers.

Custom wall graphics allow business owners to have more control over the ambiance and atmosphere of their commercial space.

There are lots of different options when it comes to creating the ideal atmosphere, from wall graphics to murals, to wraps. Wall graphics are similar to a custom sign but is placed directly on an interior wall, while wraps, as the name suggests, literally wraps around structural features to form fit. Murals are more detailed images that are often used for brand storytelling. 

Each of these promotional materials can be used to create an atmosphere that is appropriate for your brand. Here are some examples of the ways this happens:

• Professional offices and clinics create relaxing wall graphics to make clients more relaxed
• Restaurants use a culturally artistic mural to match their specific cuisine
• A toy store wraps graphics around a structural beam to make it appear like a mythical creature

If you’re in the market for a graphic, mural, or wrap to accentuate the right business atmosphere, reach out to the sign professionals at Vision Visual Signs to get a quote on our indoor signage solutions!